How to become a Mary Kay Top Sales Director

mary kay business women

In the world of Mary Kay you are surrounded by fairy tale lifestyles.  At every event you attend there are many women driving Pink Cadillacs and women that are adorned in the jewels you would die for (the ones that were all gifts that they were given to celebrate success for achieving goals).  The best part is they received these great rewards all while working at their own pace, setting their own hours and keeping there personal priorities in order.

It’s an exciting lifestyle that could make anybody drool, and for many, it’s a dream come true.  So the million dollar question is how do you make that dream come true for you?

It really comes down to 3 solid principles. Sure there are a million ways to put you unique touch to your business but the fact is no matter how good you are at teaching at your skin care classes, making women beautiful with your glamour products, or offering the Mary Kay opportunity you will never reach your dream lifestyle until you incorporated these 3 principles.

  1. Bring in Business: You are taught how to do this by offering you product and career opportunity  to new people (as many as it takes).
  1. Follow up with your prospects 5 to 12 times (as many times as it takes).
  2. Create “Raving” fans.

Now, there really isn’t any secret here but I would like to focus on number 2 today because I believe that this is a huge mistake that is made time and time again and it’s easy to correct.

You may say “I have heard it 1000 times before”.   Just stay with me for a moment and I will break it down for you in a way that might just make you think a little different.

Here are the facts regarding follow up:

48% of Sales Professionals Never follows up with a prospect

25% of Sales Professionals make a second contact and stop

12% of Sales Professionals make more than three contacts

Only 10% of Sales Professionals make more than three contacts

Look at the top 10% of Mary Kay

  • Pink Cadillac‘s
  • All Expense paid trips
  • Jewelry and Diamonds
  • Cash Bonuses
  • Freedom
  • Flexibility
  • Security

Are you seeing a pattern here?

We all know this list could go on and on, but let’s get back to the math.

2% of sales are made in the first contact

3% of sales are made on the second contact

5% of sales are made in the third contact

10% of sales are made on the forth contact

80% of sales are made on the fifth to twelfth contact

That is a 70% increase in sales or team members if you just follow up 5 to 12 times.

So what do you think your top sales directors and National Sales directors are doing?

  1. Offering their product and career opportunity  to new people (as many as it takes)
  2. Following up with these prospect  5 to 12 times (as many times as it takes)
  3. Creating Raving fans

At QT Office we are so extremely passionate about helping you succeed in your business that we have built an automated follow up reminder system and a customer notes system designed around your personal MK business.

When you create an invoice you are prompted to set a follow up date for that customer. All you have to do is click “yes” and a follow up reminder will be sent directly to your email in 2 days, 2 weeks, and 2 months (Just like Mary Kay Ash recommended). You also have the option of choosing your own dates.

Example 1: Your customer tells you she is not in need of any products right now but will be soon, you could set a follow up date for three weeks out and set it, then after you have totally forgot about the follow up, you will get a nice email reminder. =)

Example 2: You just met a new prospect “Angie” at the dog park. She said she is super busy right now because her daughter is having a baby boy in two weeks. You get her info, put a note in QT Office about your meeting, set the follow up and 3 weeks later you are sent a reminder “It’s time to give Angie a call. Ask her how her new grandson is doing.” Now that’s customer service!

QT also stores any purchase history of purchased products, your customers skin care profile and hostess history as well (just in case you need to refer to any of that before you call). And it’s all mobile too!

(by the way, a special thanks to Cadillac Director Stephanie Lenard for suggesting this feature to us, we get a lot of consultants and directors say “thank you” for this feature all the time!

 top mary kay sales director

This entry was posted in QT Office® on May 26, 2011